Clients
437 partnered with VAN ETTEN to develop and implement a VIP and "celebrity loved" strategy as the brand expanded into the US market. In under 9 months, VAN ETTEN grew the brand's visibility through organic celebrity placements on Kendall Jenner, Alix Earle, Bella Hadid, Emily Ratajkowski and more.
VAN ETTEN landed features in Vogue, Forbes, W Magazine, Cosmopolitan, Harper’s Bazaar, etc. By combining VIP, influencer, and editorial strategies, VAN ETTEN successfully achieved 437’s goal of elevating the label and becoming a go-to ‘IT GIRL’ brand.’
Celebrity Seeding
Press Events
Affiliate Marketing
Stylist Relations
Editorial Strategy
Through intentional storytelling, VAN ETTEN positioned Frasier Sterling as a leader in the jewelry space. Landing organic placements on ‘IT GIRL’ A-listers such as Bella and Gigi Hadid, Hailey Bieber, Kendall Jenner, Emily Ratajkowski, Alix Earle, Elsa Hosk and more. Partnering these major celebrity placements with affiliate marketing expertise, VAN ETTEN successfully created a celeb-loved narrative around FS.
The agency facilitated brand-to-brand partnerships with industry leaders such as Emi Jay - providing end-to-end oversight on a celebrity-loved collaboration that kept editors, stylists, influencers, celebrities and consumers all buzzing.
The luxury British eveningwear label Galvan London collaborated with Molly Hall of VAN ETTEN, who oversaw and managed their media relations, influencer marketing, celebrity seeding, and event management. The objective was to establish the brand as a go-to, celebrity-vetted choice in the US market.
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VAN ETTEN focused efforts on red carpet dressing through strategic stylist relations to establish Galvan as a leader in the eveningwear space.
Partnerships
Editorial Strategy
Stylist Relations
Red Carpet Dressing
Influencer Seeding
